The Loadstar — Ad Funnel

Data: committed pipeline artifacts (_data/ad-funnel) · WF#16
Generated
Current Month
Total Inquiries
Won Deals
Revenue Won (£, Pipedrive)
Stripe-Collected (£)
WeLOVE Pipeline (All-Time)
Open + won pipeline value
Historic benchmark — 2025 blended run-rate: ~9 inquiries/month. Shown for context only, not a YoY comparison: 2026 is year one of like-for-like tracking under this pipeline.
Monthly Trends
Inquiries by Month (by bucket)
Revenue Won by Month (£, Pipedrive won-month)
Bars = Pipedrive won-deal value by won-month. Diamond markers = Stripe-matched (self-serve) subset where present.
Microsite Traffic by Month (total views)
Months where GA4 was unavailable and no backfill source exists are shown as a gap ("no data"), not zero. Backfilled months are marked ° (source: legacy sheet snapshot).
Newsletter Signups by Month (microsite)
Daily Inquiries — Last 60 Days
Daily Total Inquiries
Per-day inquiry submissions (media kit, TF1, enterprise typeform, contact ADS/SUBS, sponsored post). Newsletter signups are tracked separately and not counted as inquiries.
Leads — Current Month Scoring
Very High
High
Medium
Low
Media Kits Sent
House Ads — Current Month
NewsletterImpressionsClicksCTR
Month-by-Month · All Metrics